Google Ads is a powerful tool that allows you to produce results quickly. Its transparency and transparent reporting make it easy to see how your campaigns are genuinely performing.
Your ads compete in an automatic auction to be displayed. Your costs are based on your maximum bid + Quality Score and ad rank. For more information about the Google Ads services, check this out!
Keyword research
Keyword research is an integral part of Google Ads services, as it helps identify the search terms your audience uses to find products and services efficiently. It also allows for determining each keyword’s intent, which is essential for a successful campaign. Keywords with high commercial intent are way more likely to convert into sales, so it is vital to target these keywords.
The first step in this process is to brainstorm potential keywords. It can be done by asking your customers or colleagues what phrases they use when searching for your products or services. It will help you to create a list of relevant keywords that you can then effectively use to target your ads.
Ad creation
Google Ads is an effective way to increase brand awareness and website traffic quickly and efficiently. It is an excellent choice for small and large companies, as it can help you get the visibility your business needs to thrive.
You can use Google Ads to create ads on Search, Display (other websites), YouTube, Gmail and other Google products. These ads can promote new products or services, drive traffic to your website, or retarget past customers. Ads can also be used to build brand awareness and improve customer loyalty. Like most online marketing methods, Google Ads is quick to produce results. Setting up the account and launching your first campaign can be done in less than 15 minutes.
Campaign management
Google Ads is a pay-per-click advertising system that allows advertisers to place their advertising copy on pages across the internet that are deemed relevant. This online advertising system is based on cookies and keywords and can be used to target specific demographics and interests.
A successful Google ad campaign requires ongoing management to maximize ROI and reduce costs. HSS’s Google Ads management services zero in on your target customers and employ strategies that improve ad relevance, click-through rates, and return on investment.
Keyword research, account structure, and bidding strategy are all components of effective Google ad campaign management. Creating ads that target the right audience can increase sales or leads while drawing attention to your brand. It can also remind prospective customers of your products or services and direct them to a relevant landing page. HSS can help you maximize the performance of your Google Ads by using targeted keywords and ad text. We can also set up call and shopping campaigns to boost your business visibility and conversions. For more information about the Google Ads services, check this out!
Analytics
Google Ads analytics enables marketers to track the performance of their ads about their competitors. It includes the actual click cost, return on ad spend and conversions. Using this data, marketers can make informed decisions about how to optimize their campaigns.
Google Analytics and Google Ads have different attribution models that determine how to credit conversions. For example, if a person clicks on your ad on 3rd Sept and then completes a goal on 13th Sept, Google Ads will attribute the conversion to the last ad click within the 30-day window. It may cause discrepancies in your ROI.
Whether you are trying to increase sales or leads, getting your ads in front of the right people is vital. We use a variety of tactics to attract the best searchers, including writing compelling and relevant ad copy, optimizing keywords and ad groups, improvising on Quality Score, and using intelligent bidding strategies. For more information about the Google Ads services, check this out!
